Partial signal
The full signal
Most leaders are transmitting at partial power.
The Full Signal closes the gap — completely.
You have something important to say.
But there's a gap — between the quality of what you know and commanding real influence.
Most leaders never close that gap. Not because the ideas aren't strong enough. But because there's so much to get right — framing the idea, getting placed on the right stages, building a talk around your specific strengths, developing the presence to own a room when it counts.
Until now.
The idea shaped for global stages. The talk built to showcase the best of the person delivering it. Presence and performance skills developed in parallel. The right platforms actively pursued while the work is happening.
When everything works together, nothing is lost.
That's the full signal.
The essential argument
The gap between what you know, the stages you should be on, and what actually lands when you get there — that's the problem. We close all of it. At once. Through a process that doesn't exist anywhere else.
Most leaders are transmitting at partial power and they don't know why.
The idea is strong. The expertise is real. But something is getting lost. It might be the structure of the talk. The body working against the message. A delivery style built for someone else's voice. The nerves that show up exactly when they can't afford to. The wrong room entirely.
Usually it's all of these things — quietly, invisibly, every time it matters most.
What we mean by the full signal
The Full Signal is what happens when nothing leaks. When the idea is shaped precisely for the platforms that matter. When the talk is built to showcase the best of the person delivering it — their voice, their logic, their stories, their strengths. When the body and psychology are trained in parallel so that by the time the talk is ready, the person delivering it is ready too. When the right stages are being actively pursued the entire time.
Nothing forced. Just the full weight of what you actually know — finally coming through.
That's also the metaphor for how Marie and Ellie work together. Most programs have signal loss built into them — the speechwriter doesn't know the speaker's body, the presence coach didn't shape the content. What we've built eliminates that gap entirely. The diagnostic feeds the writing. The writing feeds the training. By the time someone steps onto a stage, the full signal is finally coming through.
Most programs separate the work — content, delivery, placement. None of it talking to each other. And none of it starting where it should: with a deep understanding of the person delivering the message.
We see what most leaders can't see about themselves.
We diagnose it. We build everything around what we find — so that by the time you step into the room, the gaps have already been closed.
We built this differently.
Talk architecture, writing & placement
Marie Incontrera
Marie has spent over a decade at the intersection of messaging, positioning, and access — turning high-level expertise into real visibility in the rooms that drive influence, opportunity, and revenue. She has worked with Fortune 100 C-suite leaders and senior executives, helped 135+ TED and TEDx speakers craft and land their talks — collectively generating over 50 million views — and secured placements at SXSW, ATD, SHRM, the World Economic Forum, and stages across six continents. She knows exactly what global platforms are looking for. And how to get you there.
Narrative development & embodied authority
Ellie Heyman
Ellie works with founders and senior leaders at the highest-stakes moments of their careers — fundraising rounds, board presentations, major talks. She brings twenty years of directing at the highest levels of New York theater into the corporate world, and has developed a diagnostic method that goes deeper than anything else in this space. She is the recipient of the Drama League Award for Outstanding Production and has taught at Yale School of Management and Brown University, and led workshops at Google, Morgan Stanley, The New York Times, and NBCUniversal. Within minutes of working with someone, she can see exactly what's getting in the way — and precisely what to do about it.
We see what most leaders can't see about themselves. We diagnose it. We fix it before they even have to deal with it.
Ellie's diagnostic sessions don't just assess how someone communicates — they surface the stories, the language, the cognitive style, the authentic material that makes a talk genuinely theirs. That intelligence goes directly to Marie's writing team. The talk is then built around the person delivering it — their voice, their syntax, their strengths, their way of constructing an argument.
The result isn't a talk that sounds good. It's a talk that sounds like you — at your absolute best.
Before a word is written, we need to understand how you actually think. The stories you reach for naturally. The metaphors that feel like yours. What you do brilliantly under pressure — and what quietly undermines you when the stakes are highest.
That intelligence doesn't stay in the room. It goes directly into the writing.
Here's exactly how it works.
The Full Signal process
First, Marie defines the core idea.
Before anything else, Marie works with you to identify and distill the idea at the center of your talk — the insight that global stages will recognize as essential. This becomes the foundation everything else is built around.
Then Ellie goes deep.
With the core idea in place, Ellie's sessions surface everything the writing team needs — your natural voice, your stories, your metaphors, your cognitive style, your strengths and vulnerabilities as a communicator. This isn't coaching. It's intelligence gathering. And it goes directly to Marie's writing team so the talk can be built around you — not handed to you. At the same time, Ellie identifies the foundational skills you need to start building immediately. You leave those early sessions with specific things to practice — so that by the time the talk arrives, new habits are already forming.
The two tracks run in parallel.
While Marie's team is writing, you're already training — physical, psychological, vocal. By the time the talk arrives, your body and mind are ready for it. No gap between what's on the page and what comes out of you in the room.
The talk is a system, not a script.
Built from the beginning with modular variations — a full keynote, a five-minute conversation, a stage introduction, an elevator pitch. You're not learning one speech. You're learning how to speak with authority on your most important idea, in any room, at any moment.
The right stages are being pursued the entire time.
Marie and her team are actively pitching aligned platforms from day one — so that by the time you're ready, the doors are already opening.
There is a version of you that walks into any room — a boardroom, a stage, an investor meeting, a conversation at a conference that turns out to matter more than the keynote — and the ideas you've spent years developing finally come through at full strength.
Not performed.
Not rehearsed into stiffness.
Alive.
The people in that room don't just understand what you're saying. They feel the weight of it. They lean in. They remember it afterward. They tell other people.
It's a set of things that can be built — with the right process and the right people.
A talk that is genuinely yours.
Built from your own stories, language, and logic. Structured for the platforms that shape your industry. Modular enough to work in any room you walk into — from a five-minute conversation to a global stage.
A presence that holds under pressure.
Not just on stage. In every high-visibility moment that follows. The boardroom. The pitch. The panel. The conversation after the talk that turns into something you didn't expect.
Active stage placement, from day one.
The right platforms pursued on your behalf throughout the entire program — so you finish the work with doors already open.
A Google engineer preparing his TED talk came to Ellie over-rehearsed and increasingly robotic. The more he rehearsed, the more his natural confidence, humor, and warmth disappeared. Ellie worked with him on presence, pacing, and how to let the talk live in his body — not just his head. The result was a carefully rehearsed talk that felt completely spontaneous.
Software Engineer · Google · TED Talk
A leadership coach and author worked with Marie to build his platform from the ground up. Within a year — two TEDx talks, over 80 podcast appearances, and a visibility platform that, in his words, gave him "a strong sense of credibility that enters the conversation before I do."
Bryan F. · Coach, Writer & Speaker
Small cohorts. Rigorous work. Real results.
We work with a small number of leaders each year. If any of this is resonating, that's enough reason to reach out.
If you're a founder, senior leader, or industry expert who is ready to close the gap — between what you know, the stages you should be on, and what actually lands when you get there — we'd like to hear from you. Engagements run three months to one year, paced to you.